Running a small local business without having a digital market strategy shows that you are already beneath the chart in the competition to other small local businesses. Here are some digital marketing ideas for small local businesses:
Have a user- friendly mobile website
It’s very important for any business to have a user-friendly mobile website. But for small local businesses, it’s a necessity. Customers who are looking for certain products or services are most likely going to do a local search on their mobile phones or devices. Having a user-friendly website would not only make the accessibility of the website easy but also make customers to easily navigate on contents on your website.
Optimize your website for local search engines
Your website should be professional and provide all the necessary information customers might be looking for. Local customers can easily find your website when you have a detailed search strategy. Your website should load quickly, have clear info about contents and services you render, office location, opening and closing hours and specific keywords that fit your services. If the site’s confusing and doesn’t load quickly, a potential customer who is impatient might leave the website to check out your competitor’s website.
Customer service
Having a readily available and efficient customer service team will make any local small business thrive. The customer service team should be 24/7 and should be easily accessed by customers. There should be a quick response to all questions, demands, and complaints. Several contact options such as live chat, phone number, social media account, and email should be provided on the site.
The call to action of the website should be clear and precise
The main aim of any small local business is to have more customers, so any small local business must have a clear call to action in order to tell customers what they should do. For example, do your customers need to book an appointment, stop by during working hours or just need to call. A clear call to action would serve as a didactic to customers to know exactly what steps to take.
Build a social media strategy
Social media’s a very important aspect of digital marketing because so many people use this platform and this can be a good way of getting across to potential customers. But this can be achieved by regularly posting useful and relevant things to your audience and also advertising on Twitter, Facebook, Google, etc.
Online Review should be monitored
Online review plays a relevant part in the increase and decrease of small local businesses, that’s why reviews should be monitored. Make sure you are cognizant of the reason customers are complaining so that you can try to ease the situation and protect your business from public shaming.