Every company either big or small faces some challenges for marketing its products. Small companies have to face a whole other story. There are many tips small companies can apply that will help in marketing their product or services.
In today’s digital age, if our business is not yet on the internet yet, we are already behind the competition. Digital marketing can help our small business in many ways. Given below are some of the ideas and benefits of digital marketing.
Learn Basic Search Engine Optimization (SEO)
Your website is in your hand, you cannot hold a social media app as you can hold your website.
What if a prospect made a Google search of the product/service providers on your service area, will your website be on top of the search results? If the answer is no, your website isn’t serving its function for your business to be seen. That’s where SEO comes into play.
BONUS TIP: Install the YOAST SEO plugin to your website.
Make videos
It is often said that making videos is a tough job but it is not. Just download a Periscope app, take questions from Quora and answer them one by one by pointing the camera to your face. Upload your best video on your YouTube channel and share them on your other social media app too.
Use Facebook Ads
Facebook is the most popular application nowadays as it is used by people of every age group. Facebook ads are the best and also the most popular way of promoting your product nowadays.
You can start by uploading the list of your customers’ emails on Facebook and create a “look-alike” audience to help you to find similar customers in terms of demographics and interests… and that’s only the beginning.
If you want to learn how to dominate Facebook Ads for your business, click the image below.
