When Keith Lee sold his business, American Retail Supply, in 2015 it was the largest retail supply company in the US. How did he do it? It was the systems he put in place, he spent all of my time on important things, not menial things. Starting with customer service.
During the 25 years of owning the company, he taught his team the importance of customer service and creating systems that support it. The result was a customer base that chose to do business with them even if they weren’t the cheapest… and often… they weren’t.
In this episode Keith shares some of the incredible gold nuggets of wisdom he has gained over the years. All of which can be found in his book “The Happy Customer Handbook.”
Then we take the conversation a step further by digging into the principles he implemented to grow his business even when he wasn’t there.
I would highly recommend learning more about Keith by visiting his website: https://keithlee.com/
You can find his book “The Happy Customer Handbook” here: thehappycustomerhandbook.com
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