Nowadays, people are purchasing products or services online more than ever.
Online businesses are taking advantage of this to increase their online sales using various methods to reach and connect with customers. Media placements such as television commercials, posting ads, newspapers, and billboards are largely used as native advertising methods. But as the buying behavior evolves, these natives methods changed.
The social media network has been considered to be one of the recent and biggest advertising methods which impact your customers’ buying decision.
Social media allows consumers to share their opinion
Social media sites create a virtual platform for your business. Your customers could leave a review on your social media page or share a photo of your products. In this way, your customers are being a promoter of your business.
Social media can help make your customers loyal
By having an active social media page, you can create a personal connection with your customers, thus creating loyalty. In addition, customers can have a direct conversation with you or a customer representative via your social media page.
Social media takes advertisement to another level
By using social media, your advertisement can reach a person anywhere in the world. We can also target a specific group of people to see your advertisement.
A statistic by ODM Group shows that 74% of consumers rely upon social media to help with their buying decision. With the right social media marketing strategy in place, you can make social media a sale-generating platform for your business.