In 1996, Steve was making $53,000 per year as a salesperson and he had over $40,000 of credit card debt. Taking out a second mortgage on his house and borrowing $10,000 from his Mother, he set out into the world of sales and marketing consulting with zero clients, zero income, a wife and two daughters aged 10 and 13.
What were the results?
In his first 12 months in business, Steve increased his yearly income to over $110,000. That was more than double what he had previously made in any of his sixteen years in sales. Using strategies, tactics, and techniques that he was developing and implementing, the following year he doubled his income again to over $220,000…..and in his 3rd year in business he increased his income again to over $353,000. That’s a 700% increase in income in 3 years.
Fast Forward
Today, as CEO of New School Selling, he heads an international business development and marketing firm that consults and coaches thousands of sales executives and business owners annually in Australia, Canada and the US.
He is the author of “Profitable Persuasion: and the Co-Author with Dan Kennedy of “Secrets of Peak Performers.”
In this interview, you are going to learn how he did it all, and how he’s helped clients do the same.
Links mentioned in the show:
Profitable Persuasion book
https://newschoolselling.com/profitablepersuasionbook/
And my free guide, “25 Things that Every Small Business Should Automate”
http://lancecook.us/automate