Business reviews are very important but most business owners take it for granted. It is so significant, that 88 percent of consumers trust the reviews given to business online as much as they trust the recommendation from a person they personally know.
In an era, where almost anything can be found on the internet, people actually look at reviews to evaluate if a business is reliable and trustworthy.
Here are some reasons why a business review is important and how it can successfully impact your business or otherwise:
1. Reviews drive purchase
Positive reviews and feedback from your customers can influence the sales of products. It gives clarity to potential buyers that the product or service is credible. Reviews can also help buyers to know which products or brands to consider buying.
2. Credibility can be built through reviews
Putting sales aside, in order for your business to sustain long term growth, credibility is all your business needs. Having a lot of customers isn’t an issue but to sustain and keep those customers is where sincerity and credibility come into play.
Positive online reviews from many customers can help build up credibility due to the positive remarks that these potential buyers see about your products or services.
One or two negative reviews won’t hurt you once you have already established credibility. However, you still need to address bad reviews immediately to show the public that your business takes its buyer’s opinion seriously. This also shows that you have good customer service and you value every customer.
3. Good reviews can improve Search Engine Optimization (SEO)
Positive reviews help make your business visible, especially with search engine results. Reviews are considered to be unique content by search engines. When these contents continue to increase, then it gets a better ranking in search engines.
4. It expands your brand’s reach
Review, be it bad or good has a way of spreading quickly. Sites like Quora, Yelp, TripAdvisor, and Foursquare are platforms where people are most likely to share their reviews about a product. These platforms are very important when it comes to online visibility because Google collects information from these sites when building its own result ranking.
5. Reviews generate traffic to your website
When an individual reads a review of your product or services and became interested, most likely they will do an internet search to find your website to know more about it or to contact you regarding purchase.