So whenever you’re putting together your Facebook advertising campaign, you’ve got like eleven objectives to choose from. Make sure that you’re choosing the most suitable objective. There’s brand awareness objectives, there’s consideration objectives, and there’s conversion objectives.
Now, what’s kind of neat is if you use a messaging objective to get people to send your Facebook page a direct message, Facebook knows the people that are likely to do that. So they’ll show that ad to the people that are most likely going to send a direct message to your company’s Facebook page.
Also if it’s a traffic-objective, Facebook knows the people who are more likely to click on that link and visit that page. They’re going to show that ad to those people.
It might not hurt to have three of those type of ads running at the same time because different people are going to react to different ways… so choose carefully.
