Hopefully, you have been in business for a long time… and hopefully, you’ve been keeping track of your customers.
Keeping track of your customers can be in different forms like building an Excel spreadsheet, or writing them down on post-it notes and making a big stack of them. But I do hope you’ve been collecting their information in a CRM tool like Infusionsoft.
Hopefully, you’ve been collecting their information because I want you to use that information and upload it into Facebook as a custom audience.
By doing so, you can send specific messages to your walk-in customers. Get them to come back thru membership appreciation like giving them a coupon. Whatever it is, use your current customer list as a custom audience in your Facebook advertising campaigns.
