Having a local presence means your prospective customers can learn about your business in one search.
Local business listing is the key for local presence. It is similar to Yellow Pages… but online. It’s an online directory where it contains your business’ relevant information like your opening hours, reviews, ratings, photos, menus or product lists, etc.
When a business’s listings information is complete, consumers are 197% more likely to view that business as a place they can depend on.
When a customer does a Google Search for your industry, for example, restaurants or dentists or plumbers. Does your business appear as an option?
The customers should see a description of your business, hours, photos, a map, and links to places where they can learn more like your website or social media. This information is housed in your Google Business Listing.
What if your customer isn’t searching on Google?
Local presence goes beyond Google. There are also other platforms like Yelp, Yahoo and Bing, to name a few.
Most local business listing platforms are free to use, but users must manually add information or claim their business. Just make sure you are showing your customers complete and consistent information wherever they search.