In today’s digital age, it’s essential for your business to have an online presence. Online presence is simply your collective existence that can be found online via an online search.
By having an online presence, you have a way to enter the conversation and influence customer decision making.
If a person searches for your business, what will they find?
A business listing?
A website?
Your Facebook?
And furthermore, will they see a consistent picture everywhere they look?
But the better question is… would they even find you online?
If you have a complete online presence, the answer is yes!
Years ago, setting up your website meant you had an online presence. But today, there are other factors that come in to play.
The Five Elements to Local Presence
- Local
- Reviews
- Social
- Website
- Data
These elements are different from one another. Think of it like engine parts. If there’s a missing part, the car won’t function at its best. Without all of it, your business loses a sale and misses out on opportunities to connect with your customers online.