5 Social Media Mistakes Business Owner Needs To Avoid — #3 Boring Contents

I want to share with you the 3rd of the 5 social media marketing mistakes that business owners are making that they absolutely must avoid if they want to grow their sales using social media.

In the past, we’ve talked about video, we’ve talked about the ads that you run on social media.

Now, let’s talk about the content in general. Here’s a mistake — It’s BORING!

The reason it’s boring is that it’s not connecting with your audience.

You need to think about what are your audiences and target prospects’…

  1. Pain
  2. Wants
  3. Needs
  4. Desires
  5. Their aspirations

Talk about these things.

What is it that they want? They’re either trying to add joy or take away a pain. Talk about how your products or your services do just that.

You would also want to make it entertaining, educational, or inspirational.

Discuss your products and services and how that they are the solution for your customers or prospects’ pains or desires, while making it entertaining, informational, or inspirational. This is going to help you achieve that engaging content.

Previously, we’ve talked about the problem, solution, and transformation when you’re making videos. Use that format. Whether you’re using video, images, text, stories, or anything that you’re using — talk about those things!

Give them a little behind-the-scenes of what it’s like to help them solve their problems.

Do those things in your content, it’ll go a long way for you.

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