Whenever you’re setting up your ad campaign, I want you to test EVERYTHING.
By everything, I mean you need the test the following:
- the creative like the picture or the video
- the ad copy
- the audience
- the headline
- the objective
Because if you just try one type of ad like using one picture, one static text, and one headline, only to find out that it doesn’t work. You really got nobody to blame but yourself.
There are so many ways that you need to figure out what’s gonna work best with your target audience.
Who are you trying to reach?
Are you targeting correctly?
Are you using a headline that’s gonna speak to them? Is it gonna speak to their pain point?
Are your ads connecting with them?
So you’ve got to test it. You can run tests thru split testing campaigns or you can run multiple ads.
Either way, test everything!
