This tip is probably gonna scare the bejesus out of a lot of people.
Use video, for goodness sakes… use video.
Video is such a powerful tool. Use video in your ads because you can target people who are most likely to watch videos.
Just be authentic. Be helpful. Be engaging. BUT use videos.
Plus, it gives people a sense of your personality. People do business with other people and not necessarily with a brand especially for local businesses. They’re doing business because they like you personally.
So use video in your Facebook advertising.
