You might have some really really good information to share with people, maybe in the form of a video or an e-book or a PDF, a product line sheet or something like that.
BUT…
Are you going to manually send somebody an email every time somebody requests that?
NO! And please do not try.
When you get requests from your website or from something you posted on social media, you can use automation:
- to send your helpful information or tool immediately
- to send the email with a link to the document
- to assign that person to a sales rep
- to follow up with a phone call
- to stay in touch with the person
Are you still going to send that manually? or are you going to use automation?
I recommend automation… that’s just my two cents.
